Today, at SES Chicago, Phil Mui announced additional features that build on these same themes to make your life as an analyst easier. I know I will.We all love the holiday season, and so now, here are a few reasons to love it even more! A few weeks ago, we announced a set of powerful, flexible, and intelligent features. I hope you enjoy discovering and learning about these new features. For example, you can specify that you want subdomain or cross-domain tracking, and the appropriate function calls are added to the code.Īll of these new features continue to make Google Analytics POWERFUL, FLEXIBLE and INTELLIGENT. ![]() Using the wizard, you can select from a variety of options, and the code will be tailored to your needs. GA has tried to ease the implementation process by providing a Setup Wizard. This can be frustrating for most, and we have seen many poor implementations, because the docs are unclear. In these cases, you have to dig through the documentation, and figure out what functions to use and how they affect the tracking. The hiccups occur when you have more advanced tracking requirements, and the base GA code just won’t cut it. Very little configuration is involved, and you can start to collect data in as little as 15 minutes. On most websites, installing GA is as simple as getting the code and pasting it onto all your pages on your website. ![]() Now, you can see how your custom variables affect any of the metrics available in GA!Īnd finally, the last of the new features in the Holiday Bonus… New Setup Wizard In addition, GA now allows you to create custom reports based on custom variable keys or values. With this new release, you can segment your visitors, and compare segments across most of the GA reports. With the initial release of custom variables, there was only a report on goals and e-commerce transactions completed. This will allow you to gain greater insights into your visitors. Now, you will be able to segment your visitors by custom variable keys and/or values. The only thing missing was a way to slice and dice that data across other metrics other than the ones provided in the default report. When custom variables were first launched, they provided a great way for businesses to gain key data points unique to their site. Then, if the change has a drastic effect on the data, you can easily find out why – saving you hours of work!Ĭustom Variables: Segmentable and Available in Custom Reports ![]() So now, the tech team can add a note when they launch a new feature or the marketing team can note the date a campaign was launched. Not anymore! With the newly launched annotations, you can denote unexplained changes in data, and easily find out what caused the change. In the worst case, one would have to run around finding the culprit that caused the issue. When there’s a drastic change in your Analytics data, how do you go about finding what caused the change? Was there a launch of a new Adwords campaign? Was there a website update that caused issues with your site? At best, companies would have kept logs in a system outside of GA. And as a Holiday Bonus, they have just released a set of new features at SES in Chicago! This bonus feature set includes Annotations, new features for Custom Variables, and a new Analytics setup wizard. Barely a week ago, they announced asynchoronous tracking to improve your analytics data. In late October, they announced a slew of new features including Multiple Custom Variables, Analytics Intelligence, and Engagement Goals. It seems like every other week, Google announces some new feature or improvement for Google Analytics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |